Latest in TV Advertising

Everyone watches the Super Bowl, but for media industry veterans it has come to be seen as an almost holy experience in a world of continuing atomization and linear decline. With ratings ebbing and business models crumbling, last year’s edition registered the largest audience of any TV event in…

NBCUniversal has confirmed the dates of its annual upfront event at Radio City Music Hall in May as well as the fourth edition of its “OnePlatform” showcase of advertising technology in March. The upfront will be held on May 13, its usual Monday slot on the traditional week of upfront pitches to ad…

Fox Corp. ad sales chief Marianne Gambelli is retiring, and the company has named Fox News vet Jeff Collins as her replacement. With the official title of President of Advertising Sales, Marketing and Brand Partnerships, Collins will take over for Gambelli, who is calling it quits after 40-plus years…

After a 2023 upfront season marred by the WGA strike, Warner Bros. Discovery is first out of the gate to declare a return engagement this spring at New York’s Theater at Madison Square Garden. The media giant confirmed it will host its annual event on Wednesday, May 15, at 10 a.m. Last year’s…

There are plenty of highlights for traditional ad sellers in 2024, from the Paris Olympics to the presidential election. But major media agency Magna Global sees the WGA strike and other factors dragging down revenue over the next year. In an update to its 2023 forecast issued today, Magna raised its…

TV analytics firm 605 has been acquired by ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became CEO of AMC Networks earlier this year. The Dolan family controls the shares of AMC Networks and the Madison Square…

Mark Marshall, a nearly 10-year veteran of NBCUniversal, has been promoted to Chairman of Global Advertising and Partnerships. The elevation follows a hectic period last May when Marshall took on new duties on short notice at the NBCU upfront presentation at Radio City Music Hall. Marshall was…

Even without a once-in-a-generation strike or a Twitter bombshell, next week would already pose a challenge to media companies making their annual upfront pitches to ad buyers next week in New York. An adverse economic climate and a number of existential questions are confronting those in the ad…

Fox has officially sold out all of its advertising inventory for Super Bowl LVII, with peak prices surpassing $7 million for a 30-second spot. Sunday’s game in Arizona between the Kansas City Chiefs and Philadelphia Eagles will cap a year of stellar ratings for the NFL during the regular season and…

NFL ratings are booming in just about every timeslot this season, and Monday Night Football is no exception. It kicked off on September 12 and drew 19.8 million total viewers, its biggest audience since 2009. Now, the Disney franchise is mixing things up with an eye toward opening up even more advertising…

NBCUniversal has exceeded last year’s record-setting upfront ad revenue haul north of $7 billion, company insiders said in confirming the finalizing of upfront dealmaking. Rates increased by high-single-digits, fueled by strong growth in categories like retail, quick-serve restaurants, consumer packaged goods…

Rita Ferro, president of ad sales for Disney, said the forthcoming ad-supported tier of Disney+ will have a less “robust” amount of ads compared with Hulu. That disparity, at least initially, will mainly be because about 65% of subscribers come to the streaming service for movies, which don’t lend themselves to…