Latest in Advertising

Everyone watches the Super Bowl, but for media industry veterans it has come to be seen as an almost holy experience in a world of continuing atomization and linear decline. With ratings ebbing and business models crumbling, last year’s edition registered the largest audience of any TV event in…

Amazon CFO Brian Olsavsky says the company’s execs “feel good” about the recent expansion of advertising on Prime Video, calling it “an important part of the total business model.” Ads began running this month on scripted series and films on Prime Video, except for subscribers who opt to pay an extra…

Amazon delivered better-than-expected results in the fourth quarter of 2023, with revenue up 14% year-over-year in a strong holiday-season showing. Revenue of $170 billion in the quarter ending December 31 exceeded Wall Street analysts’ consensus forecast for $166 billion. Earnings of a dollar per…

Comcast execs did some more crowing about Peacock's landmark AFC Wild Card game this month and said it drove paid signups to the streaming service. They declined to specify how many new customers came aboard but said they're focused on retaining those — and all — subscribers and scaling up the streamer…

GroupM, the media investment arm of ad agency giant WPP, has named Sharb Farjami as its North America CEO. Farjami replaces Kirk McDonald, whose exit was announced last October. He succeeds Mindshare's Global CEO Adam Gerhart, who took on the added role of Interim CEO for GroupM North America during…

Fox Corp. ad sales chief Marianne Gambelli is retiring, and the company has named Fox News vet Jeff Collins as her replacement. With the official title of President of Advertising Sales, Marketing and Brand Partnerships, Collins will take over for Gambelli, who is calling it quits after 40-plus years…

After a 2023 upfront season marred by the WGA strike, Warner Bros. Discovery is first out of the gate to declare a return engagement this spring at New York’s Theater at Madison Square Garden. The media giant confirmed it will host its annual event on Wednesday, May 15, at 10 a.m. Last year’s…

Toby Byrne, who spent 20 years at Fox, has joined A+E Networks as EVP, National Ad Sales as part of a broader revamp of the cable programmer’s sales team. Along with Byrne’s arrival. April Denn, Jeff Gocel, Lindsey Quinn and Rob Duke have been given the title of vice president. Of the four, only Duke…

Disney convened its fourth annual Tech and Data Showcase for advertisers at CES in Las Vegas on Wednesday, kicking it off with affirmation from CEO Bob Iger. “We know from a century of experience that when we marry our exceptional creativity with our relentless commitment to innovation, the results…

Telly, the new-look smart TV that came out of stealth beta last year, has added an interactive voice assistant powered by ChatGPT and other AI technology. The start-up made the announcement at CES in Las Vegas, where it has been touting its 55-inch, dual screen models as more potent vehicles for…

With CES set to kick off tomorrow in Las Vegas, NBCUniversal has announced an expansion of its tech-enhanced One Platform offering for advertisers. One Platform Total Audience, the media company’s AI-driven planning and activation suite of tools, is touted as a way for advertisers to attain…

Veteran entertainment exec Peter Liguori has taken the reins of ad tech firm VideoAmp as executive chairman amid the layoffs of 20% of its workforce in a restructuring. Liguori, who had already been serving as a board member at VideoAmp, was previously CEO of Tribune Media and also held senior exec…