Latest in Super Bowl ads

Everyone watches the Super Bowl, but for media industry veterans it has come to be seen as an almost holy experience in a world of continuing atomization and linear decline. With ratings ebbing and business models crumbling, last year’s edition registered the largest audience of any TV event in…

Advertising inventory on Super Bowl LVIII next February, which will air across CBS and other Paramount Global platforms, is “virtually sold out” and pacing ahead of schedule, a Paramount spokeswoman confirmed to Deadline. During the past few Covid-affected years, the long-bulletproof spectacle of the…

UPDATED with game-day versions, additional commercials. Super Sunday brought Madison Avenue’s annual spending spree, which has boosted the Big Game’s Hollywood quotient noticeably in recent years. Celebrity product pitches date back to the days of leather helmets, of course, but in the increasingly…

Will Ferrell made an appearance during a Super Bowl ad break traveling through the Netflix universe in a General Motors commercial. “General Motors is going electric and Netflix is joining in by including more EV’s (electric vehicles),” Ferrell is heard saying. Ferrell is inside his EV in the…

A Super Bowl commercial confirmed today what has long been suspected: U2 will take up residency in the brand-new MSG Sphere in Las Vegas for an immersive show that mines the band’s catalog. U2 has been in a retrospective mood of late. Lead singer Bono has been making the rounds to promote his memoir…

Ben Affleck is all smiles working the drive-thru window at Dunkin’ for a Super Bowl commercial. The actor stars in the donut shop ad where he is seen interacting with customers ordering donuts and drinks. Affleck is seen manning the window taking orders at the Dunkin’ in Medford, MA. Some customers…

Alicia Silverstone reprised her Clueless role for a Super Bowl LVII commercial. The actor slipped into her yellow plaid outfit for a TV spot promoting the Rakuten service. Check out the throwback in the video posted above. The ad starts with Silverstone as Cher Horowitz saying that she “used to be…

UPDATED with more ads Super Bowl LVI is finally upon us, and it feels a lot different than last year’s big game. For starters, SoFi Stadium in LA will be full. A year ago, the game vividly reflected the grueling early phase of Covid, as Tampa Bay’s Raymond James Stadium hosted 24,835 fans, one-third of whom were newly…

Scarlett Johansson and Colin Jost are having their minds read by Amazon Alexa in the tech giant’s latest big-ticket Super Bowl ad. Continuing a run of annual spots featuring Hollywood A-listers (last year’s centered on Michael B. Jordan), this one sees the couple at home using Alexa Routines for various tasks. The…

NBCUniversal has sold out all ad inventory for Super Bowl LVI across NBC, Telemundo and Peacock, with multiple 30-second spots fetching a record $7 million. In announcing the sell-out, the company did not offer an overall average rate per 30 seconds, but several tailwinds have pushed rates up more than 20% over the…

In a video presentation released this afternoon, NBCUniversal executives touted their rare February combo of the Super Bowl and the Winter Olympics while only briefly touching on the “complicated” situation in Beijing. The 80-minute video was shared with media, but there was no question-and-answer opportunity for…

All but a handful of ads on NBC’s Super Bowl next February have been sold, fetching as much as $6.5 million for 30 seconds, according to the latest report from NBCUniversal ad execs. In a conference call with the press today, Dan Lovinger, EVP of ad sales at NBC Sports Group, said fewer than five spots remain…