Latest in Super Bowl LVIII
Usher Remembers Artists Of The Past At Super Bowl LVIII
Usher is giving R&B music the spotlight during his Super Bowl LVIII halftime show on Feb. 11.
In a Good Morning America interview on Friday, he told reporter Kelley Carter that when planning his show, he thought about artists of the past “having to, at some point, go through kitchens to even be able…
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Super Bowl Ads Remain Big Draw For Marketers In Age Of Fragmented Media, But Can All Those Celebrity Pitches Really Land?
Everyone watches the Super Bowl, but for media industry veterans it has come to be seen as an almost holy experience in a world of continuing atomization and linear decline.
With ratings ebbing and business models crumbling, last year’s edition registered the largest audience of any TV event in…
Travis Kelce Says He Won’t Be At The Grammys With Taylor Swift: “I Wish I Could”
Travis Kelce has confirmed he won’t accompany Taylor Swift at the Grammys as he needs to focus on the Super Bowl.
In an interview, the Kansas City Chiefs tight end said he would not be at the music award show on Sunday where Swift is nominated for six awards.
“I wish I could go support Taylor…
Free Streaming Pioneer Pluto TV, Nearing Its 10th Anniversary, Refreshes Branding And Preps Super Bowl Promo Spot During CBS Telecast
EXCLUSIVE: Paramount Global’s free streaming outlet Pluto TV has just completed a refresh of its brand and will be taking its first bow during the company’s Super Bowl broadcast on CBS, Nickelodeon and Paramount+.
The impetus for the move, insiders tell Deadline, is to position Pluto as the…
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Apple’s Usher Super Bowl Trailer Features LeBron James, J Balvin And Jungkook; Halftime Show Billed As “30 Years In The Making”
Usher’s performance next month during halftime of Super Bowl LVIII on CBS is getting an extra promo push from Apple – with a retro flourish.
The tech giant, which took over from Pepsi last year as the lead sponsor of the halftime show, has released a one-minute trailer (watch it above) titled “30…
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Paramount Says Super Bowl Ad Inventory Is “Virtually Sold Out, Pacing Ahead Of Schedule”
Advertising inventory on Super Bowl LVIII next February, which will air across CBS and other Paramount Global platforms, is “virtually sold out” and pacing ahead of schedule, a Paramount spokeswoman confirmed to Deadline.
During the past few Covid-affected years, the long-bulletproof spectacle of the…
Super Bowl Spanish-Language Rights Claimed By TelevisaUnivision In U.S.; Company Tells Upfront Buyers Its Vix Streaming Service Has Passed 30 Million Users
TelevisaUnivision has sealed a deal with CBS and the NFL to carry Spanish-language broadcasts of Super Bowl LVIII next February.
The news was one of several announcements made Tuesday by the Hispanic media giant at its upfronts presentation at New York’s Pier 36, the complex along the East River…
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