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Super Bowl Ads Remain Big Draw For Marketers In Age Of Fragmented Media, But Can All Those Celebrity Pitches Really Land?
Everyone watches the Super Bowl, but for media industry veterans it has come to be seen as an almost holy experience in a world of continuing atomization and linear decline.
With ratings ebbing and business models crumbling, last year’s edition registered the largest audience of any TV event in…
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By Dade Hayes
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2 Comments Comment on Super Bowl Ads Remain Big Draw For Marketers In Age Of Fragmented Media, But Can All Those Celebrity Pitches Really Land?
International Insider: Probe Spooks UK Drama Biz; Laying Out The Layoffs; WBD’s Turkey Plan
It’s that time again, Insiders. Jesse Whittock here. We’ve collated the biggest and best stories from the week in film and TV. Let’s get started, and sign up for the Insider newsletter here.
Probe Spooks UK Drama…
Paramount Global Nears Crossroads After Latest Acquisition Offer: What’s Shari Redstone’s Next Move?
News of Byron Allen’s $30 billion offer (including debt) for Paramount Global has restarted Hollywood’s most active parlor game: Whither Paramount and assets like its 112-year-old film studio and iconic Melrose lot?
Paramount is taking Allen’s bid seriously enough, as Deadline understands it, to form…
Stand By Your NDA: Showtime Sued By Estate Of Tammy Wynette’s 5th Husband Over Depiction In Miniseries
(UPDATED with Showtime statement) Tammy Wynette had a huge hit in 1968 with “D-I-V-O-R-C-E,” but today the family of the legendary country singer's fifth and final husband has taken Showtime to court to break up their relationship with George & Tammy.
Citing an alleged violation of a five-year old…
Paramount Global Shares Pop After Byron Allen Makes Offer To Buy Company
Shares of Paramount Global popped in early trading after news that Byron Allen has offered a deal worth $30 billion to acquire the company, which has been in play since last fall.
The stock is up nearly 8% at $14.78 in a mostly down market. Rumor speculation has nudged the shares up from a 52-week…
Byron Allen Makes $30 Billion Bid For Paramount Global In Debt & Equity
Move over, David Ellison, because here comes Byron Allen.
The media mogul and owner of The Weather Channel has made a $30 billion offer for the debt and equity of Paramount Global, Deadline has confirmed tonight.
The official word from Allen Media Group: “Mr. Byron Allen did submit a bid on…
Free Streaming Pioneer Pluto TV, Nearing Its 10th Anniversary, Refreshes Branding And Preps Super Bowl Promo Spot During CBS Telecast
EXCLUSIVE: Paramount Global’s free streaming outlet Pluto TV has just completed a refresh of its brand and will be taking its first bow during the company’s Super Bowl broadcast on CBS, Nickelodeon and Paramount+.
The impetus for the move, insiders tell Deadline, is to position Pluto as the…
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By Dade Hayes
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- Exclusive
- Business
Paramount’s Maria Kyriacou Exiting As International Originals Strategy Slimmed Down
Maria Kyriacou, Paramount Global’s President, Broadcast & Studios, International Markets, is exiting the U.S. studio after four years, as it prepares to slim down its international originals offerings.
Paramount international boss Pam Kaufman and CBS CEO George Cheeks have emailed staff in the past…
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By Max Goldbart
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Layoffs Coming At Paramount Global But No Details On Staff Cuts In Bob Bakish Memo Outlining 2024 Strategy; CEO Acknowledges M&A Speculation
Paramount Global CEO Bob Bakish said Thursday that the company will continue to reduce its global workforce "to operate as a leaner company and spend less." But there were no further details in a memo to staff obtained by Deadline following a "Bob Live" town hall this morning.
The company has three…
Skydance Media CEO David Ellison Makes Offer For Control Of Paramount Global
David Ellison's Skydance is said to have made a preliminary offer to buy Shari Redstone's stake in National Amusements, the family holding company that controls Paramount Global, according to a Bloomberg report.
Reps for Skydance, National Amusements and Paramount Global declined to comment…
Paramount Global Braces For New Round Of Layoffs
EXCLUSIVE: Amid speculation about its future, Paramount Global is proceeding with a new wave of staff reductions in February, sources tell Deadline. I hear the cuts will impact hundreds of employees across the entire company.
For the past several days, there has been chatter that Paramount layoffs of…
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- Business
Paramount Stock Climbs On Report That Private Equity Firm Apollo Is Mulling A Bid For National Amusements
The Offer is the name of a series on Paramount+. Now, it could be the logline for Paramount Global.
National Amusements, Inc., the Shari Redstone-led company that owns the majority of voting shares in Paramount Global, is reportedly fielding interest from another entity mulling an acquisition offer…
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By Dade Hayes
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